Graphic Designer involved in a transdisciplinary team (marketing, editorial manager, engineer, designer, etc ...) in a comprehensive and contextual to transform an original idea or technology into a product. For this, he created the style, the frame and provides the future use of the product:

    * What does that matter
    * What we see,
    * What we feel and
    * How it is used.

The creation of the look and feel, is an incarnation of the Design Act, graphic design guide passed by resolution of the following specific steps:

 Situation [edit]

Graphic Design and Graphic Design Services is first to identify the context and the users of a numerical device. He is then to define the architecture and functional characteristics of the service. This complexity is represented in usage scenarios illustrated notebooks positioning, editorial charters, service charters and charters functional (images, trees, maps, diagrams).